Global Trade at a Crossroads: The Impact of U.S. Tariff Escalations
In early 2025, President Donald Trump introduced sweeping tariff measures, reigniting trade tensions and significantly altering the landscape of international commerce. Central to his strategy was a blanket 10% import duty on most foreign goods entering the United States, alongside sharply higher rates—up to 145%—targeting countries with substantial trade surpluses, particularly China. In response, China implemented retaliatory tariffs of 125% on U.S. imports, escalating what has become a comprehensive trade confrontation.
The repercussions extend well beyond the U.S.–China relationship. The U.S. has imposed a 25% tariff on global steel and aluminum since March 2025, and similar duties are under consideration for automotive imports. Although Canada and Mexico received partial relief under the USMCA framework, other major partners—including the European Union—have faced full imposition. The World Trade Organization (WTO) subsequently revised its 2025 global trade growth forecast to -0.2%, citing severe disruptions tied to protectionist measures. The World Bank similarly flagged elevated recession risks as global investment and consumer confidence wane.
While the administration asserts these tariffs will restore domestic industry and reduce trade deficits, immediate consequences have included declining trade volumes, unstable markets, and heightened uncertainty for exporters worldwide.
Supply Chain Realignment and the Case of Vietnam
Trump’s tariff overhaul has compelled businesses to reassess sourcing strategies. With rising import costs from China, manufacturers are increasingly relocating production to Southeast Asia, Mexico, and India. Notably, some coffee processors in Mexico have shifted roasting operations to North America to avoid tariff barriers. Electronics and apparel companies are likewise accelerating moves to Vietnam—a key beneficiary of the supply chain reshuffle.
Yet Vietnam is not immune. Initially facing up to 46% U.S. tariffs, the country secured a temporary reprieve, maintaining a 10% baseline duty during a 90-day negotiation period. Should talks succeed, duties may settle between 10–25%, preserving competitiveness in strategic sectors such as cashews, coffee, and pepper. Failure, however, could cost Vietnam up to $24 billion in export losses and reduce GDP growth to as low as 5.6%.
The Vietnamese government has adopted a proactive diplomatic stance to minimize fallout, prioritizing support for critical export industries—particularly electronics, textiles, wood products, and seafood—that rely heavily on the U.S. market.
Agricultural Commodities: Price Trends and Trade Implications
Cashew Nuts
Vietnam remains the world’s leading exporter of cashew kernels, shipping 730,000 tons worth $4.37 billion in 2024—a 20.2% YoY increase in value. The average export price reached $6,003/ton and surged to $6,811/ton in early 2025 (+26.7% YoY), driven by global supply constraints. However, export volume declined by 31.8% in the first two months of 2025, largely due to reduced Chinese demand (down 76.8%). The U.S. and European markets remained stable, with rising imports from France and the Netherlands. Despite global headwinds, Vietnam’s cashew industry is projected to reach $4.5 billion in exports for 2025.
Coffee
The coffee sector experienced a dramatic rally, driven by poor harvests in Brazil and shrinking inventories worldwide. In early 2025, Vietnam’s average export price climbed to $5,614/ton (+73% YoY), even as volume decreased 18% to 406,637 tons. Export revenue reached $2.28 billion within the first 10 weeks of the year. Strong demand from the U.S. and EU has persisted, and the price surge is attributed mainly to climate-related supply disruptions rather than tariffs. Medium-term forecasts suggest a potential market correction later in 2025, though tariff effects have so far been muted.
Black Pepper
Global pepper prices rebounded significantly after a multi-year slump. In March 2025, Vietnamese black pepper export prices ranged from $7,100–$7,300/ton, while white pepper surpassed $10,000/ton. These gains stem from declining cultivated areas (down from 250,000 to 200,000 hectares) and adverse weather conditions. Although Chinese imports dropped sharply in 2024, they are expected to rebound later this year. Meanwhile, demand in the U.S. and EU remains steady due to the staple nature of pepper in culinary use. Thus far, tariff implications on pepper have been minimal.
Strategic Outlook: Mitigating Risks and Capturing Opportunities
Vietnam’s agricultural exports are navigating an increasingly volatile trade environment. While tariffs have not yet caused direct disruptions to commodity pricing, the broader economic context—marked by inflationary pressures, higher logistics costs, and shifting consumer behavior—poses significant challenges.
To remain resilient, Vietnam should:
- Diversify export destinations beyond the U.S. and China, leveraging free trade agreements.
- Invest in value-added processing, branding, and quality certification to command premium pricing.
- Enhance infrastructure and logistics to adapt to fragmented global supply chains.
As global manufacturing reorients away from China, Vietnam has an opportunity to position itself as a regional hub for high-value agricultural processing. With decisive action, the country can not only weather current trade disruptions but emerge stronger and more competitive.
Connect With Us Are you navigating similar challenges in agriculture or international trade? We welcome your insights and collaboration. Let’s turn disruption into strategic growth.
Sources: WTO, World Bank, Thanh Niên, VnExpress, VTV, VnEconomy, VietnamNet, Newspaper of Industry and Trade, Reuters
- Vietnam Maintains No.1 Position in Global Cashew Exports: US and China Aggressively Hunt, Prices Reach Record High
- Vietnamese Cashews Conquer the US Market: New Trends and Export Opportunities
- Beyond Delicious: The Surprising Health Benefits of Cashews for Women
- Why cashews are considered a “superfood” for women?
- Navigating the Real Food Wave: How CPT Corp is Making a Difference at Gulfood 2024